The SF-INS35 from SimpliFire
The SimpliFire 35" Electric Insert (SF-INS35) drops into an existing masonry or factory-built fireplace — or into new construction — with a 32-1/8" W x 19" H view: a petite log set over clear and black crystal media, nine flame colors, and 13 ember-bed colors. A decorative front is included, and it plugs into a standard 120V outlet or hardwires. from $1,359.
Choose it to convert an existing wood-burning firebox to clean electric heat and flame, or to drop into new construction — it plugs in, so no gas line or chimney work.
It is not a primary heat source — 5,000 BTU/hr is a supplemental assist. It's an insert, so it needs an existing fireplace opening or a framed opening to sit in, not a flat wall.
Specifications
The SF-INS35 sets into an existing fireplace or a framed opening (35-1/2" x 23-1/2" x 11-3/8") with zero clearance at the sides, floor, top, and back and 36 in. at the front. It runs on a 15 A, 120V grounded circuit — plug the 7.8 ft. cord into an outlet, or hardwire it.
How the SF-INS35 compares
The Electric Insert comes in 25", 30", and 35": 25" (from $1,019), 30" (from $1,129). Same insert platform — match it to your opening.
Features
- A 32-1/8" W x 19" H view with a petite log set over clear and black crystal media, nine flame colors, and 13 ember-bed colors
- Drops into an existing masonry or factory-built fireplace, or into new construction — a decorative front is included
- Plugs into a standard 120V outlet with the 7.8 ft. cord, or hardwires with the supplied junction block
- Heat-disengagement switch runs the flame with the heat off for year-round use
Answers to common questions
Will it fit my existing fireplace?
The SF-INS35 is designed to drop into an existing masonry or factory-built firebox, or into new construction. Check your opening against the insert dimensions (35" W x 28" H x 11-1/4" D); optional surrounds in two sizes cover the gap around the opening.
Does it plug in?
Yes — it ships with a 7.8 ft. NEMA 5-15P cord for a standard grounded 120V outlet, and it can also be hardwired with the supplied junction block. No gas line or chimney work.
What’s included, what’s required, and what’s optional?
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Included in the box: The SF-INS35 insert with a petite log set, clear and black crystal media, a decorative front, multi-function remote (2 AAA), and a power cord.
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Required to complete the installation, purchased separately: A grounded 120V, 15 A outlet within reach of the 7.8 ft. cord — or a hardwired connection with the supplied junction block; An existing masonry/factory-built fireplace opening, or a framed opening for new construction.
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Optional: A Mission-style door front and a three- or four-sided surround dress the opening — the insert is complete without them.
How much heat does it make?
5,000 BTU/hr of supplemental warmth, with a heat-disengagement switch so you can run the flame with the heat off. It's not a primary heat source.
Does buying online affect my SimpliFire warranty?
No. The Torch Guys is an authorized SimpliFire dealer, so your full Hearth & Home Technologies Limited Warranty applies — glass and electrical components covered per the warranty table. And we handle it for you: from registering your warranty to filing any claim directly with SimpliFire, so you're never chasing paperwork.
