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Simplifire Inception 36" Traditional Electric Fireplace | SF-INC36

Original price $4,999.00 - Original price $7,847.00
Original price
$4,999.00 - $7,847.00
Current price $4,999.00

▶️ Product Video

The Inception 36" Traditional Electric Fireplace from Simplifire

Behold the authentic, true-to-life fireside experience with the Simplifire Inception traditional electric fireplace, featuring hand-painted logs, a wall-mounted design, a timer, adjustable lighting, and home technologies of the brand.

The flickering flames offer adjustable flame brightness, creating an incredibly realistic fire with the game-changing Digital Spark Technology that combines the latest in imaging tech and fire content. Choose from a range of wood or gas fire backdrops and sounds to enhance the ambiance. Enjoy a 36-inch wide opening with no glass or glare to interrupt your view.

Simplifire Inception 36" with Chateau Forge Front in cozy living room with dog and cup of hot cocoa


  • True-to-life experience you'd expect from a fireplace with the convenience of an electric. 
  • Control your fireplace from your smart phone or tablet with the IntelliFire App (remote control also included). 
  • Change your background & log combinations with the touch of a button.
  • Add easily to any room with the Wescott Mantel Kit; no construction needed!
  • Up to 10,000 BTUs (240V)
  • No heat setting allows for year round use.

Choose Your Front (Required)

You are required to choose one of three front options to complete your Inception Fireplace: 

  1. Folio
  2. Halston
  3. Chateau Forge

Optional Wescott Mantel Kit

Add your Inception to any room - no construction needed - with the Wescott Mantel Kit. Comes in clean white finish and is paintable. 

Front and Mantel Options for the Simplifire Inception

Change Your Fireplace Background, Flame Pattern & Sound Effects at the Touch of a Button

The Simplifire Inception has no match in terms of the customization. From the touch of a button you can change the interior panels of your fireplace from Stacked Brick to a Reflective Black Glass Liner. You can change the flame pattern & audio from an active roaring fire to that of a mature fire. And these are just a few of the options available to you!

Interior Panel + Log Set Options:
  1. Serene Jute Stacked Brick with Oak Logs
  2. Black Stacked Brick with Birch Logs
  3. Tranquil Greige (Herringbone Brick) with Oak Logs
  4. Castlestone with Oak Logs
  5. Reflective Black Glass
Flame Pattern & Audio Options:
  1. Active Fire
  2. Mature Fire
  3. Beach House
  4. Summer Night
  5. Rainy Day

The video below cycles through the various combinations so you can see for yourself!

10,000 BTU Heater with a No Heat Setting for Year Round Use

The inception must be hardwired to 120V or 240V. Heat output is controlled via thermostat setting. And for use during the summer months, the inception has a no heat setting so you can still enjoy the flames without the heat. 

  • 120V - 5,000 BTUs
  • 240V - 10,000 BTUs

3 Convenient Control Options (Included Standard)

  • Control Panel
  • Remote Control
  • IntelliFire Smartphone App
Control Options for Simplifire Inception Traditional Electric Fireplace


Simplifire Inception Installation & Owners Manual

Simplifire Inception Brochure

Wescott Mantel Kit Installation Instructions

Chateau Forge and Halston Front Installation Instructions

Folio Front Installation Instructions


Shipping Policy

Our base "Curb-side Pickup" shipping is always completely free

If you are interested in enhanced shipping services such as threshold shipping or white glove delivery, our team is here to assist. Please keep in mind, enhanced shipping services are subject to availability and costs paid by the customer.

  • Threshold Shipping: This involves the item being brought onto your porch, or into a sheltered/garage area. 
  • White Glove Delivery - this includes the item being brought into your room of choice, any minor assembly, and all boxes and packaging removed from your house! 

To inquire about enhanced shipping services, contact our team via live chat, email: or call us (202) 539-6797

Order Confirmation:

As soon as you place your order, you will receive an order confirmation e-mail.  This means that we have received your order in our system and pre-authorized your credit card for the purchase.  In the rare case that your item is on backorder or unavailable, we will void the pre-authorization and reach out to you via e-mail.  If your item(s) are available for shipment within the expected shipment window, we will process the charges and submit the order for shipment.

Shipment Window:

Shipping window varies from product to product. Please review the product page for the expected shipping time of your product. We update these daily so you know what to expect. 

In general, items that are custom made, made-to-order, or special order will take longer to ship. 

Order Shipment:

All orders are processed Monday through Friday. We strive to ship your items as fast as possible, so your order may ship sooner than estimated, and you may receive multiple deliveries depending on your order. 

Tracking will be sent to the provided email address. If you do not receive tracking information from us within six business days of your order, feel free to follow up with us at 

No Shipping outside the USA. 

Curbside Freight Shipments

Items that are too large or delicate to ship by standard ground carrier are required to ship freight. Freight carriers are specially trained to handle oversized and fragile items. 

Here is what to expect from the freight shipping process:

  • Once your order ships you will receive a tracking number that has an estimated delivery date to your local freight terminal
  • The carrier will call you at your provided phone number to schedule a delivery appointment within the next 1-2 business days. Only weekday appointments are available. If you are unable to receive the shipment within 1-2 business days of its arrival at the freight terminal, please contact us. 
  • All shipments are delivered “curbside”. The driver will bring them to the curb and is not authorized to move it further. Anything past curbside must be arranged before placing the order (see “shipping options” above).
  • Upon delivery, it is important that you inspect the shipment thoroughly before signing. Any damage or missing items should be noted on the delivery receipt. You have 5 business days from the delivery date to submit a claim for damage or missing items. To submit a claim email: or call us (202) 539-6797

Return Policy

It’s important to us that you are happy with your purchase. If, for whatever reason, a product doesn’t fit your needs, our team is here to assist. 


You may cancel your order any time before it ships free of charge (exceptions do apply for custom orders & made-to-order products). 

To cancel an order, please contact us via live chat, email: or call us (202) 539-6797. 

Custom Orders and Made-to-Order Products 

We take pride in your ability to customize & personalize our products. Our goal is for you to find the exact product to suit your needs. Given that custom orders & made-to-order products are put into production specifically for your order, these items are not eligible for cancellation or refund. 

All sales are final for custom made & made-to-order products. 

Return Process

Items Eligible for Return

Most unused items can be returned within 30 days of delivery. To schedule a return please follow the steps below:

  1. Contact our customer support team via live chat or call us (202) 539-6797. You can email: as a first step, but our team will need to speak with you to gather information about your return.
  2. You will receive an email confirming your return request has been accepted or denied within 1 business day. If approved, your email will also include detailed return instructions. ***From the date you receive this email you have 30 days to return the product. 
  3. Any items returned outside of this process are not eligible for refund. 

Items Not Eligible for Return

  • Custom made and made-to-order products
  • Items marked “non-returnable” in the item description
  • Used items, or items that have been installed or assembled
  • Bundled kits sold at discounted rate - the entire kit must be returned. 


  1. Your refund will be processed back to the original form of payment. Most banks process refunds within 3-5 business days. 
  2. Checks will be mailed for bank wire or check transactions. Refund checks are valid for 90 days from the date they are issued. 
  3. If the product you’ve returned is ineligible for refund, we will notify you as soon as possible. 
  4. Return shipping costs will be deducted from the refund. 
  5. In some cases, a restocking fee may apply. This is completely up to the manufacturer. If a restocking fee does apply, we will let you know during the return review process. 


If you would like to exchange your product, you may do so. You are responsible for any shipping fees throughout the returns & exchange process. To schedule an exchange please contact us via live chat, email: or call us (202) 539-6797. 


We aim to ensure your product is delivered in excellent condition. In the rare event that your order does sustain damage during shipping, we are here to assist you. Our team will assume responsibility for any items damaged while shipping as long as you follow the steps and timeline outlined below:

For Freight/Signature Required Deliveries:

  • Any damage or missing pieces must be noted on the delivery receipt. 
  • The order must be opened and inspected in the presence of the delivery driver. 
  • If you sign for the delivery without noting any damage or missing items on the receipt, you are accepting that your full order has arrived in excellent condition. 
  • Do not discard any damaged items or the original packaging. 
  • For severe damage, we recommend noting on the delivery receipt, “refused due to damage” and contact us immediately. 
  • Contact us within 1 business day via live chat, email: or call us (202) 539-6797 to report the damage. Please have delivery details & photos illustrating the damage ready. 
  • Damaged items are required to be returned within 30 days. 

For Standard Shipments:

  • Any damage or missing pieces must be reported within 30 days of receipt. 
  • Do not discard any damaged items or the original packaging. 
  • Contact us via live chat, email: or call us (202) 539-6797 to report the damage. Please have delivery details & photos illustrating the damage ready.


In the unlikely event your product experiences a defect, our technical team will guide you through the manufacturer’s warranty process. Here is a general outline of what to expect:

Due to the technical nature of our products, troubleshooting is required by the manufacturer to process a warranty claim. Your installer will need to troubleshoot and diagnose the problem on-site while working in tandem with our technical team. If troubleshooting leads to what Woodland Direct deems as a defective part, we will submit a warranty claim to the manufacturer on your behalf. Before we submit the claim, we will ask you to review the terms to proceed.

Once the claim is submitted, the manufacturer will review and approve or deny the claim. If they have all the information and accept the claim, your warranty replacement part(s) will begin processing for shipment. If for any reason, the claim is denied, or we need more information, we will notify you as soon as possible.

All warranties are processed as exchanges. You can expect to receive a pre-paid return label for the defective part(s), which will need to be returned within 30 days of receiving the warranty replacement(s).

Warranty claims can take anywhere from 1-4 weeks to process, depending on the season. Due to the length of time claims can extend, we recommend that you fire up your unit in the late summer/early fall to ensure it’s in good working condition for the winter season.

HHT Warranty Chart



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