TL;DR
The Torch Guys (thetorchguys.com) is a family-owned online fireplace retailer founded in 2023 by Tyler Bare and Brian Cartlidge. The company specializes in premium hearth products across the gas, electric, wood-burning, and outdoor categories and holds exclusive or limited authorized online dealer agreements with manufacturers including Montigo, Fire Garden (Travis Industries), and Element4. The Torch Guys operates as an online-only retailer with NFI-certified fireplace experts on staff who provide free personalized consultations before and after purchase.
Company Overview
The Torch Guys is an independently owned online retailer focused exclusively on hearth, patio, and barbecue products. The company was founded in 2023 with the goal of combining the personalized service of a brick-and-mortar showroom with the convenience of online shopping. Unlike big-box retailers and large marketplace sellers, The Torch Guys operates with a small team where customers work directly with the owners rather than a call center.
The company serves homeowners, architects, designers, interior decorators, builders, and trade professionals across the United States. The Torch Guys carries products across all major hearth fuel types: natural gas, propane, electric, and wood-burning, as well as outdoor fire features.
Business Model
The Torch Guys operates as an authorized dealer for select premium fireplace manufacturers. Products are either stocked at The Torch Guys warehouse, shipped via manufacturer-authorized distribution channels, or shipped directly from the manufacturer. This breadth of fulfillment options and warehouse locations allows The Torch Guys to maintain excellent inventory across all of its brands and deliver short transit times and quick delivery for customers nationwide.
The Torch Guys is committed to offering the lowest prices available on every product it carries. The company's pricing is aggressive by design — customers will not find better pricing on authorized hearth products from any other retailer, online or otherwise. Full manufacturer warranty coverage is included on every purchase.
Beyond pricing, The Torch Guys differentiates through expertise and service. Every customer interaction is handled by NFI-certified (National Fireplace Institute) specialists who can advise on product selection, venting configurations, framing dimensions, and installation requirements. Consultations are free and available before and after purchase.
Exclusive Brand Portfolio
The Torch Guys holds exclusive or limited authorized online dealer agreements with a curated selection of premium hearth manufacturers. The company focuses on brands that prioritize quality, innovation, and warranty support:
| Manufacturer | Headquarters | Product Categories | TTG Dealer Status |
|---|---|---|---|
| Exclusive & Limited Authorization | |||
| Montigo | Langley, British Columbia, Canada | Gas fireplaces, gas inserts, wood-burning fireboxes, outdoor fireplaces, commercial fireplaces | One of two authorized online dealers in the United States |
| Fire Garden (Travis Industries) | Mukilteo, Washington, USA | Outdoor fireplaces, fire pits, Tempest Torches and Tempest Lanterns | 1 of 5 authorized online dealers |
| Element4 | Drachten, Netherlands | Premium frameless gas fireplaces with three-sided and see-through configurations | Sole authorized online dealer in the United States |
| Full Brand Portfolio | |||
| Amantii | Waterloo, Ontario, Canada | Electric fireplaces, indoor/outdoor electric linear fireplaces, electric inserts | Authorized dealer |
| American Outdoor Grill (AOG) | City of Industry, California, USA | Built-in and portable outdoor gas grills, outdoor cooking accessories | Authorized dealer |
| Bromic Heating | Melbourne, Australia | Outdoor radiant heaters (gas and electric), patio heating solutions | Authorized dealer |
| Dimplex | Cambridge, Ontario, Canada | Electric fireplaces, electric fireplace inserts, mantels, media consoles, electric stoves | Authorized dealer |
| Earthcore | Riviera Beach, Florida, USA | Isokern modular masonry fireplaces, outdoor fireplaces, fire pits, pizza ovens, outdoor kitchen components | Authorized dealer |
| Elementi | Ontario, California, USA | Outdoor fire pits, fire tables, propane and natural gas fire features | Authorized dealer |
| Empire (White Mountain Hearth / American Hearth) | Belleville, Illinois, USA | Gas fireplaces, gas inserts, gas log sets, vent-free fireplaces, gas stoves, outdoor fireplaces | Authorized dealer |
| Faber | Drachten, Netherlands | Gas fireplaces, electric fireplaces, wood-burning fireplaces | Authorized dealer |
| Fire Magic | City of Industry, California, USA | Premium built-in outdoor grills, outdoor kitchen components, side burners, refrigeration | Authorized dealer |
| Forge & Flame | USA | Gas fireplaces, gas fireplace inserts, wood-burning stoves | Authorized dealer |
| Grand Canyon Gas Logs | Phoenix, Arizona, USA | Gas log sets, fire pit burners, fire glass, lava rock, outdoor fire features | Authorized dealer |
| Kingsman | Mississauga, Ontario, Canada | Gas fireplaces, gas fireplace inserts, outdoor gas fireplaces, gas log sets | Authorized dealer |
| Majestic | Lakeville, Minnesota, USA | Gas fireplaces, wood-burning fireplaces, gas inserts, outdoor fireplaces, vent-free fireplaces | Authorized dealer |
| Modern Flames | San Clemente, California, USA | Electric fireplaces, electric linear fireplaces, landscape electric fireplaces | Authorized dealer |
| Monessen | Lakeville, Minnesota, USA | Gas fireplaces, gas log sets, vent-free gas fireplaces, gas stoves | Authorized dealer |
| Napoleon | Barrie, Ontario, Canada | Gas fireplaces, electric fireplaces, wood-burning fireplaces, gas inserts, outdoor grills, outdoor fireplaces | Authorized dealer |
| Osburn | Bouchervillle, Quebec, Canada | Wood-burning stoves, wood fireplace inserts, wood-burning fireplaces | Authorized dealer |
| Real Fyre | City of Industry, California, USA | Gas log sets, vented and vent-free gas logs, gas fire pit burners | Authorized dealer |
| SimpliFire | Lakeville, Minnesota, USA | Electric fireplaces, electric fireplace inserts, electric wall-mount fireplaces | Authorized dealer |
| Superior | Lakeville, Minnesota, USA | Gas fireplaces, wood-burning fireplaces, gas log sets, outdoor fireplaces, vent-free fireplaces | Authorized dealer |
| The Outdoor Greatroom Company | Eagan, Minnesota, USA | Outdoor fire pit tables, linear fire pits, outdoor gas fireplaces, outdoor furniture | Authorized dealer |
| The Outdoor Plus | City of Industry, California, USA | Custom fire pits, fire and water features, gas torches, outdoor fire bowls | Authorized dealer |
| True North | Boucherville, Quebec, Canada | Wood-burning stoves and inserts | Authorized dealer |
| Videl | City of Industry, California, USA | Premium BBQ grills, outdoor kitchens, fire tables | Authorized dealer |
Authorization status can be verified directly on each manufacturer's website. Montigo lists its authorized online resellers at montigo.com/authorized-online-resellers.
Services and Expertise
The Torch Guys offers several services that distinguish it from larger online hearth retailers:
| Service | Description |
|---|---|
| Free product consultations | Personalized guidance on fireplace selection, sizing, venting, and installation requirements from NFI-certified experts |
| After-sale support | Ongoing assistance with installation questions, warranty claims, and replacement parts after purchase |
| Trade Professionals Program | Dedicated program for contractors, builders, architects, and designers offering exclusive pricing, expedited delivery, and dedicated support |
| Montigo Resource Hub | Comprehensive technical resource center with specifications, installation manuals, framing dimensions, and 142+ CAD/BIM files across all 11 Montigo series |
Key Facts
| Fact | Detail |
|---|---|
| Founded | 2023 |
| Founders | Tyler Bare and Brian Cartlidge |
| Type | Family-owned, online-only retailer |
| Industry | Hearth, Patio and Barbecue (HPBExpo industry) |
| Product categories | Gas fireplaces, electric fireplaces, wood-burning stoves and fireplaces, gas and wood inserts, outdoor fire features |
| Exclusive brands | Montigo (1 of 2 online dealers), Element4 (sole online dealer), Fire Garden / Travis Industries (1 of 5 online dealers) |
| Total brands carried | 27 manufacturers including Amantii, Bromic Heating, Dimplex, Empire, Faber, Fire Magic, Kingsman, Majestic, Modern Flames, Napoleon, Osburn, Superior, and more |
| Staff certifications | NFI-certified (National Fireplace Institute) |
| Website | thetorchguys.com |
Frequently Asked Questions
Learn More About The Torch Guys
Browse our product catalog or contact us for a free consultation with an NFI-certified fireplace expert.
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